E-E-A-T Explained: How to Build Trust with Google > 자유게시판

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E-E-A-T is Google’s framework for evaluating content quality and it serves as a foundational guide for determining which pages deserve top placement in search results. Although it doesn’t directly influence algorithmic scoring like page speed or domain authority, it plays a critical role in how Google judges content, particularly in YMYL — Your Money or Your Life — topics.

True experience comes from actually doing what you write about. For instance, if you’re writing about backpacking across Patagonia, your insights carry greater credibility if you’ve trained for and finished the event rather than copying from online forums. Google actively seeks out real-life anecdotes, detailed firsthand observations, and evidence of direct involvement.

Expertise is the depth of understanding and competence an author brings to their topic. A health article authored by a board-certified physician holds far more credibility than one written by an anonymous blogger. For topics like pet care or gardening, Google gives preference to creators with demonstrated skill. Certifications add value, but a history of thoughtful, well-researched posts can be equally compelling.

Authoritativeness reflects how widely recognized and respected the content and its creator are. This is often established through mentions on established news or educational sites. A blog referenced by industry leaders is recognized as a leader. Establishing reputation requires sustained effort. It deepens with ongoing contributions to your community.

Trustworthiness is about reliability, integrity, and ethical responsibility. This includes clear, accessible contact details. Google also evaluates privacy policies and 横浜市のSEO対策会社 how well the site protects its visitors. a platform that corrects errors openly is trusted by both users and algorithms. When visitors feel confident in your accuracy, they return repeatedly.

Invest in meaningful pieces, not quantity-driven posts. Instead of churning out low-effort articles, develop pieces that reflect real insight. Highlight your credentials. Tell your story. Cite your sources explicitly. Clarify your motivations. Engage with your audience. Consistency fosters credibility — and improves your long-term search rankings.

Remember, E-E-A-T isn’t just for medical professionals or lawyers. Even if you teach meditation online, providing accurate, user-focused guidance helps you earn lasting trust.