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Corporate gifting is a established custom in business, often used as a means of building relationships, strengthening partnerships, and expressing sincere respect. However, with the increasing complexity of global business networks, it's essential to be aware of dos and don'ts associated with corporate gifting.

Do consider the recipient's culture: Gifting practices vary significantly across cultures and countries. A gift that is well-received in one culture may be perceived as insulting or unsuitable. It's crucial to research the customs and practices of the recipient's culture to avoid any unintended offense.

Do choose a gift that is relevant to the occasion: The type of gift and its value depend heavily by the occasion. For example, a business anniversary or подарки на новый год в Москве a new partnership might call for a more magnificent gift, while a routine client visit might require something more modest.

Do keep gifts professional: Gift-giving is a professional gesture. Choose gifts that are elegant and avoid excessive luxury. This ensures that the recipient views the gift as a gesture of appreciation, rather than an attempt to curry favor.

Do include a personal touch: A considerate gift can make a lasting on the recipient. Consider adding a personal note that reflects the relationship or occasion.

Do set a budget: Gifting without a budget can quickly become a money pit. Establish a budget and stick to it to avoid overindulging the recipient.

Don't give gifts that are too expensive: While you want to show appreciation and gratitude, over-gifting or giving gifts that are not proportionate to the occasion and relationship can be seen as trying to buy influence. Stick to a budget and choose gifts that are proportionate to the occasion and relationship.

Don't give gifts with personal or sensitive information: This may seem obvious, but it's essential to avoid gifts with other personal details that could be misused.

Don't assume gifts are acceptable in all situations: Some industries may have restrictions on gift-giving. Be aware of applicable laws to avoid unintentionally breaking rules or offending clients.

Don't overdo it: Frequency is key. Gift-giving should be a consistent ritual. Over-gifting can lead to annoyance from recipients.

By following these do's and don'ts, you can navigate the complex landscape of corporate gifting with ease and maintain professional relationships that foster lasting connections.