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To optimize for Google News start by ensuring your website meets Google’s core criteria for news publishers. Consistently release new, unique articles. Google News prioritizes timely reporting, so articles should be current and relevant to ongoing events. Don’t recycle archived material or overly promotional material. Steer clear of sales-driven articles.

Use clear, descriptive headlines that accurately reflect the story. Avoid clickbait or sensationalist language. Your headlines should include key details such as the main actors, event, time, and location. The first paragraph of your article should summarize the most important facts in a concise way, embodying professional reporting norms.

Structure your content with proper HTML tags. h1 should contain the main title, subheadings as h2 elements, and include your publication name and date clearly on the page. Google News relies on structured data to understand your content, so embed Article schema in JSON-LD format. This helps Google identify your article as news and extract key details like author, date, and headline.

Make sure your site is technically sound. Quick page speed, mobile-friendly design, and intuitive menus are critical. Google News indexes pages that are easy to crawl, so skip complex front-end frameworks that hinder indexing or blocked robots.txt directives that prevent access to your news articles.

Submit your site to Google News through the News Publisher Portal. Validate your identity and supply truthful publication data. Regularly update your profile and ensure your publication’s categories and topics reflect your content accurately.

Avoid content that violates Google’s policies, such as fabricated stories, bias-driven content, or trickery. Maintain editorial integrity and 横浜市のSEO対策会社 transparency. Attribute information to reliable references and update inaccurate content immediately.

Finally, monitor your performance using Google’s news performance dashboard. Track which stories perform well and adjust your coverage accordingly. Stay consistent with your publishing schedule and focus on local or niche topics where you can offer unique insight. Over time, repeated accuracy and prompt updates will improve your chances of appearing in Google News results.