The Agency Guide to Launching SEO for New Sites
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For new websites, SEO agencies begin start by deeply understanding the client’s business goals and target audience. This critical first phase helps inform every subsequent tactic.
They conduct thorough keyword research to find the most valuable search phrases. Their focus is on relevance, search volume, and competition. These keywords are then integrated naturally into page copy, title tags, H1s, and image descriptions.
Next, agencies ensure the website has a clean, crawlable structure. This includes structuring URLs with clear, keyword-rich paths, implementing proper internal linking, and producing a comprehensive sitemap file to help search engines map the site’s informational architecture. They also improve site velocity, mobile adaptability, and Google’s core ranking signals, since these are critical ranking factors.
Technical SEO is another key component. Agencies audit for 404s, content duplication, and crawl errors. They set up robots.txt files and canonical tags to control which pages appear in search results. If the site uses a content management system, they ensure it’s configured for SEO best practices, like SEO-friendly URL structures and structured data.
Content creation is central to the process. Agencies develop high-quality, original content that answers user questions and provides value. They aim for comprehensive coverage and trustworthiness, often publishing blog posts, guides, and FAQs that target low-competition, high-intent phrases. Content is maintained with ongoing revisions to keep it fresh and relevant.
Local atlanta seo agencies is implemented for location-based businesses. This involves setting up and optimizing a Google Business Profile, maintaining uniform Name, Address, Phone data everywhere, and including location-based keywords in content.
Finally, agencies install performance dashboards like Google’s native SEO and traffic platforms to monitor performance. They analyze position changes, user volume, exit rates, and goal completions to optimize based on real user behavior. Ongoing optimization is essential, as SEO is a static initiative but a continuous effort to stay ahead of ranking shifts and consumer trends.
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